JS Wei (Jack) Sun

AI's HBM buildout shows up on entry-phone BOMs and Transsion's P&L

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Sources

The memory shortage is causing a repricing of consumer electronics simonwillison.net

The memory shortage is causing a repricing of consumer electronics David Oks provides the clearest explanation I’ve seen yet of why consumer products that use memory are likely to get significantly more expensive over the next few years. The short version is that memory manufacturers - of which there are just three remaining large companies - have a fixed capacity in terms of how many wafers they can process at any one time. This fixed wafer capacity is then split between DDR - used in desktops…

References

Counterpoint Research counterpointresearch.com

Memory now accounts for roughly 43% of the total BOM for a typical 6GB/128GB entry-level configuration… BOM costs for premium models will rise by $100 to $150 in 2026.

TrendForce on Transsion trendforce.com

Transsion Holdings, the leading vendor in Africa, reported a net profit decline of over 50% in 2025, specifically citing soaring component costs.

Game Developer gamedeveloper.com

The combined memory in a PlayStation 5 now accounts for roughly 20% of its manufacturing cost, forcing platform holders to reduce hardware discounts; 1TB SSD prices have more than doubled since 2024.

SCMP scmp.com

CXMT is now the leading supplier of LPDDR4X globally… Western PC hardware brands like Corsair have begun integrating CXMT DRAM chips into mainstream products to ensure availability.

BingX market analysis (Morgan Stanley view) bingx.com

The supply of HBM is projected to outpace demand by up to 66% as early as next year if hyperscale appetites normalize… 2026 represents the ‘scale-out shock’ peak, after which the market will shift from frantic capacity-building to utilization and optimization.

TechInvestments.io techinvestments.io

Post-2012, the ‘Big Three’ survivors moved toward ‘capital discipline’… deliberately limiting capex and production capacity to keep prices stable. Experts describe this as ‘tacit collusion’ where companies signal supply cuts through public earnings calls to discourage rivals from expanding.

Jack Sun

Jack Sun, writing.

Engineer · Bay Area

Hands-on with agentic AI all day — building frameworks, reading what industry ships, occasionally writing them down.

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